2013年1月8日星期二
to appease shareholders
Apple in 2013 if the successful implementation of the 10 strategies: to appease shareholders
According to eWeek Web site published an analysis article said, Apple's huge success in 2012. Surge in sales of iPhone and iPad, Mac sales in 2011, seize more market share for Windows PC. At the same time, Apple's revenues and profits soared, stock prices hit a historic high. Apple has become the world's largest company by market capitalisation. If that's not enough, Apple in patent dispute with Samsung also won an important ruling in the case, may be compensated by the more than 1 billion dollars.
However, it was last year. As history has proven, a company's success in the previous years may not permit to ensure future success. Success of Apple in 2012. This iPhone parts does not mean that Apple in 2013 similar success. Only special attention to quality, focusing on the product, confirms its cheap iPhone parts leading position in terms of technological innovation and truly understanding the responsibilities of business, Apple can achieve similar success.
This is why Apple must formulate some new year resolutions and insist on the implementation of those solutions cause. If Apple insisted on following 10 solution, Apple in 2013 will be a great success.
1. continue to exert pressure on Foxconn
Apple has done a very good thing in early 2012, fair Labor Association confirms its wholesale iPhone parts manufacturing partner Foxconn's compliance with all labour legislation. However, in 2013, Apple needs to strengthen these efforts. Although Foxconn has made some progress, but Foxconn is still not in full compliance with regulations. At the same time, Apple basically tight-lipped on this thing. Apple needs to make it clear that supporting fair labor. Apple to make a good company in the eyes of consumers still have a long way to go.
2. greater focus on Enterprise
In 2012, the market has become a key growth opportunity for Apple. Therefore, Apple in 2013 should focus more on business users. Apple should launch sales team to focus on businesses and bundles for enterprise functionality in a product. Apple needs to use high quality hardware, reliable software, and the perfect combination of security to attract more users.
3. launch Upgrade Mac Pro
Mac Pro desktop computers listed two years did not improve. Many Mac Pro users have been complaining about this situation. In 2013, the Apple Mac Pro must be upgraded, and its core users to prove their wait is worth it.
4. continue to introduce retina display
See Apple 2012 provided retina display on iPad and MacBook Pro cases for iPhone 4 is very good. However, Apple is not stalled. Apple's retina display must be applied more on Apple products, including Apple's MacBook Pro and monitor product line, all may launch any devices. Retina display is all the features customers need.
5. the gap between iOS and Android software
Android as well as iOS, with Apple's mobile operating system lacks many of the features. For example, the iOS does not like Android based on the user's previous actions as predict what a user wants to open the application. IOS doesn't support multiple Windows, file systems, and through the near field communication technology for wireless transmission of data. Apple should provide many of these features this year.
6. worried about China
China is a huge growth opportunity for Apple, is also a huge risk. China's middle class is growing. This means that the world's most populous country will have more number of users looking to buy smart phones, tablets and computers. If Apple can provide the user with the correct value orientation, Apple will be able to significantly improve their business. However, if enterprises like Samsung to be able to attract more Chinese users, Apple might be in trouble. Over the next few years, Apple must focus on the Chinese market.
7. publish an iPad later this year, and only publishing
Apple released in 2012 is not a, but has released two 9.7-inch iPad. In doing so, to buy first iPad users are dissatisfied. These users just to buy a new iPad, iPad will be updated in a few months than. This time, Apple should publish only an iPad and want to publish later in the year. Closer to annually publish a better iPad.
8. application in the iPhone 6 NFC technology
In recent years, iPhone users have been requesting Apple in Smartphone applications in NFC (near field communication technology). Each year Apple is hesitant. We hope that 2013 is Apple using NFC technology for one year. Apple will provide an interface for easy wireless transmission of information between devices.
9. to appease shareholders
Although Apple shares in 2012 years record, however, in the past three months, Apple shares fell nearly 18%. Apple must appease shareholders early this year, at least, that it is capable of stable share prices and continue to achieve high profit expectations. Not to do so, the stock would be plunged into chaos.
10. Security example
Apple's iOS and OS x is not easy as affected by security issues as other platforms. However, this does not mean that Apple should not do in protecting customer example. OS x and iOS are still very vulnerable to the impact of malware and other security threats. Renew their commitment to improving safety for retaining the current user will be a great help and will help Apple to attract more new users. Apple do so faster, would be faster to make Windows and Android look worse.
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